Most professionals understand that websites that rank high in Google search receive the most visitors. Nearly a third of all traffic visits the first website listed in search, in fact. Getting to the top of Google search is the trick. The right SEO for insurance agency can help achieve that goal.
What is SEO?
SEO stands for search engine optimization. It is discipline marketers and web experts use to help a website compete with similar websites to get toward that top Google spot.
When most people hear the term SEO, they think of keywords. Professionals ask, what keywords, like insurance agency, property and casualty insurance and so forth, should I use in my copy to attract visitors? Today, keywords play a much smaller role in SEO than they ever have before.
SEO for insurance agency best practices include behind the scenes site optimization, such as ensuring your site is designed for mobile users, called “mobile-first.” It also includes factors you can tackle today.
How To Build SEO Through Content
The best way to optimize your site for search is to provide visitors with valuable information they can use in their day to day life. Do this with quality content that answers visitor questions and helps them solve everyday problems.
Publish that content consistently and promote it via social media. Create a connection and conversation with your customers that builds traffic organically. Google will notice and will increase your ranking based on that traffic.